Dimas Gimeno Álvarez

Shareholder and ex-CEO of El Corte Inglés, Spain

Dimas Gimeno is a Spanish businessman with more than 18 years of experience in retail. Between 2014 and 2018, he was president of El Corte Inglés, a retail giant in Spain and Europe, with annual sales of 16 billion euros, 35 shopping centers in Spain and Portugal and more than 92,000 employees. Currently, Dimas serves as a consultant and expert in the retail sector, with a great interest in city tourism, payment methods, omnichannel sales, new business models arising from digital transformation and important issues discussed in various international forums. During his career at El Corte Inglés, Dimas held multiple positions with varying degrees of responsibility. He achieved numerous milestones for the group, such as the international expansion of the brand to Portugal –a significant achievement given that El Corte Inglés was a conservative company with no expansion objectives. Dimas also promoted and led the company’s e-commerce transformation, creating an online platform and positioning it as serious competition for Amazon in Spain. In addition, he drove the creation of new brands and hospitality projects, such as the Gourmet Experience, which involves delicatessen products and premium class beverages.